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We Bought Their Company

...Now What?

OK, a merger has been committed. What do the two companies, acquirer and acquiree, need to do in order to successfully integrate the acquired company into the new parent?

Ron Tarro, VP of Broadsoft Hospitality, served up the consultant’s favorite response to the question: “It depends. One thing that makes a big difference is if one of companies is a public company or private. There is much more scrutiny if a public company is involved, and it drives a different process. But the big question is, “Why is the acquisition being done?”” Tarro has been on both sides of the acquisition integration fence, once as the acquirer in 2004 (SDD acquired Telemanager) and more recently when Broadsoft (publicly traded) brought SDD into their corporate fold in 2014.

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