Thought Leadership & Industry Expertise


Prism Hospitality Consulting prides itself on the ability to see clearly & intuitively into the nature of complex business situations all around us in the hospitality and travel industries. Bringing order and simplicity to long standing challenges and to the exposure of new opportunities.

As industry leading consultants, the Prism team of consultants develops and stress-tests tomorrow’s thinking about technology today. In these articles, blogs and booklets, we are please to share our hospitality technology and marketing thought leadership with clients and the industry at large.

PCI Compliant?

Hotels must join the battle against identity thieves and hackers, or pay the price. So says: Visa, American Express, MasterCard… The credit card industry has a simple and straightforward message for every hotel and any other merchant who accepts credit cards: “If you don’t have PCI now, get it fast, or else you’ll regret it.” It is tough love from Visa and company, and your hotel cannot ignore it. The issue is the Payment Card Industry, Data Security Standard, often abbreviated as PCI DSS. The PCI DSS has been around since 2005, but countless merchants, including hotels, simply haven’t gotten the message that if you accept credit cards in this age of cyber-crime, the merchant needs to defend

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