Thought Leadership & Industry Expertise

Perspective

Prism Hospitality Consulting prides itself on the ability to see clearly & intuitively into the nature of complex business situations all around us in the hospitality and travel industries. Bringing order and simplicity to long standing challenges and to the exposure of new opportunities.

As industry leading consultants, the Prism team of consultants develops and stress-tests tomorrow’s thinking about technology today. In these articles, blogs and booklets, we are please to share our hospitality technology and marketing thought leadership with clients and the industry at large.

Guest-facing Mobile Technologies

...are we there yet? There is no scarcity of impressive statistics espousing the exponential growth in the use of smart-phones and other mobile devices across the globe. Equally we have abundant access to these same data-points, all professionally refined and indexed specifically to the Connected-Traveler, also known as our addressable market. However, as an industry do we adequately understand how to intersect this market with highly relevant guest-facing mobile solutions? In this article we review where we came from, the challenges we have overcome, where we are now, and most importantly identify initiatives to improve adoption and subscription rates to our guest-facing mobile offerings. R

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