Thought Leadership & Industry Expertise

Perspective

Prism Hospitality Consulting prides itself on the ability to see clearly & intuitively into the nature of complex business situations all around us in the hospitality and travel industries. Bringing order and simplicity to long standing challenges and to the exposure of new opportunities.

June 24, 2019

...the challenges of operating a CRS globally.  

The CRS is the heart and vascular system of any meaningful hotel company. It distributes all your rates and availability [products] out to all your distribution channels, fulfills your revenue management strategies,...

March 1, 2019

...optimizing all the hotel's saleable products.  

Every good hotel management school graduate will have been well coached in the value of revenue-optimizing all an hotel’s saleable products as a single holistic and complementary business unit. They will also have...

November 30, 2018

… the promise of a hotel Loyalty program is simple. But the underlying technology gets devilishly complex quickly. 

Like we said, the promise is simple: You Book - You stay - You get points - and when you have enough points, you get free stuff, usually hotel rooms, but...

Satisfying the guest on their terms ! 

As regular travelers we are all increasingly exposed to a broad array of mobile accessible features and functions associated with our flights, ground transportation, and hotel stays. However, our adoption and ongoing use of these...

October 15, 2016

...what goes around comes around ! 

Being somewhat of a romantic when it comes to hotels, especially the Grand hotels, I was captivated recently when leafing through a copy of Bradshaw’s Continental Railway Guide, the 1913 edition. This print publication transports us...

...Impact on IT ! 

This article is the third in a series discussing key strategies a company’s IT leadership should consider in making a move to the cloud. Part 1 covered what the cloud is and why it should be attractive to most organizations. Part 2  discussed some of...

...Look to the Cloud!

Once a revenue generator, in-room phones now represent an unwanted expense for hoteliers and are largely ignored by tech-savvy guests. Cloud PBX systems could offer some relief.

In 1998, the first cellular telephone plans offering nationwide coverag...

 

...Choices!

 

This article is the second in a series discussing key strategies a company’s IT leadership should consider in making a move to the cloud. Part 1 covered what the cloud is and why it should be attractive to most organizations. Part 2 discusses some of the k...

January 31, 2016

 

...are we there yet?

 

There is no scarcity of impressive statistics espousing the exponential growth in the use of smart-phones and other mobile devices across the globe. Equally we have abundant access to these same data-points, all professionally refined and indexed...

...the What and Why?

 

This article is the first in a series discussing key strategies a company’s IT leadership should be considering in making a move to the cloud.  Part 1 covers what the cloud is and why it should be attractive to most organizations.  Part 2 will disc...

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A CRS Where Everyone Knows Your Name!

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