Thought Leadership & Industry Expertise

Perspective

Prism Hospitality Consulting prides itself on the ability to see clearly & intuitively into the nature of complex business situations all around us in the hospitality and travel industries. Bringing order and simplicity to long standing challenges and to the exposure of new opportunities.

As industry leading consultants, the Prism team of consultants develops and stress-tests tomorrow’s thinking about technology today. In these articles, blogs and booklets, we are please to share our hospitality technology and marketing thought leadership with clients and the industry at large.

"Hotels buy things every day, some of low value and short-term impact, like paper towels. Others are costly with a profound long-term effect, such as a Property Management System (PMS). This article will outline most of the basic strategies and tactics in making...

June 24, 2019

...the challenges of operating a CRS globally.   

The CRS is the heart and vascular system of any meaningful hotel company. It distributes all your rates and availability [products] out to all your distribution channels, fulfills your revenue management strategies,...

March 1, 2019

...optimizing all the hotel's saleable products.  

Every good hotel management school graduate will have been well coached in the value of revenue-optimizing all an hotel’s saleable products as a single holistic and complementary business unit. They will also have...

November 30, 2018

… the promise of a hotel Loyalty program is simple. But the underlying technology gets devilishly complex quickly. 

Like we said, the promise is simple: You Book - You stay - You get points - and when you have enough points, you get free stuff, usually hotel rooms, but...

Satisfying the guest on their terms ! 

As regular travelers we are all increasingly exposed to a broad array of mobile accessible features and functions associated with our flights, ground transportation, and hotel stays. However, our adoption and ongoing use of these...

October 15, 2016

...what goes around comes around ! 

Being somewhat of a romantic when it comes to hotels, especially the Grand hotels, I was captivated recently when leafing through a copy of Bradshaw’s Continental Railway Guide, the 1913 edition. This print publication transports us...

...Impact on IT ! 

This article is the third in a series discussing key strategies a company’s IT leadership should consider in making a move to the cloud. Part 1 covered what the cloud is and why it should be attractive to most organizations. Part 2  discussed some of...