December - 2021

Thought Leadership & Industry Expertise

Perspective

Prism Hospitality Consulting prides itself on the ability to see clearly & intuitively into the nature of complex business situations all around us in the hospitality and travel industries. Bringing order and simplicity to long standing challenges and to the exposure of new opportunities.

As industry leading consultants, the Prism team of consultants develops and stress-tests tomorrow’s thinking about technology today. In these articles, blogs and booklets, we are please to share our hospitality technology and marketing thought leadership with clients and the industry at large.

Optimal Hospitality Technology

…we are getting closer, but we’re certainly not there yet. Making a definitive shift from legacy hospitality technologies that rely on the replication of like-type data across numerous primary business systems to a better, proven approach is still an aspiration rather than a reality. The benefits of such a shift are many, but we have not yet made the meaningful progress already enjoyed by other industries. As early as 2004, blueprints were formally drawn up for what might be