Thought Leadership & Industry Expertise


Prism Hospitality Consulting prides itself on the ability to see clearly & intuitively into the nature of complex business situations all around us in the hospitality and travel industries. Bringing order and simplicity to long standing challenges and to the exposure of new opportunities.

As industry leading consultants, the Prism team of consultants develops and stress-tests tomorrow’s thinking about technology today. In these articles, blogs and booklets, we are please to share our hospitality technology and marketing thought leadership with clients and the industry at large.

A CRS Where Everyone Knows Your Name!

...the challenges of operating a CRS globally. The CRS is the heart and vascular system of any meaningful hotel company. It distributes all your rates and availability [products] out to all your distribution channels, fulfills your revenue management strategies, and ultimately sends booked reservations to your properties. Without it, the business will fail and die. An effectively localized CRS lets the guest dream, shop and share in the language and manner of their choice. It also allows the hotel or travel company associates to interact with their systems and guests in the languages most comfortable to them.. READ THE PDF VERSION . Creating a Global CRS Many observers feel the staff-facing

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