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Relevant & Actionable Consulting Deliverables

Practice Areas

Prism’s partners, Mark Haley & Mark Hoare, offer depth and consulting expertise in numerous practice areas relative to hospitality technology, hotel marketing, the alignment of business strategy and technology strategy, and more, typically blending the disciplines to ensure the best possible outcome for the client.


As professional hospitality technology consultants operating at the intersection of hotel technology and marketing, Prism is committed to the client’s success in every engagement.  The only measure of our success is the client’s success.


In most practice areas we service as consultants not just to hotel companies and hospitality technology suppliers to the hotel industry, but also other businesses that are considering entering the travel and hospitality space.

Focusing on the following practice areas:
  • Systems: Business, Operations & Mgmt.

  • Enterprise Technology Solutions 

  • Privacy & Security

  • Product Management

  • Program & Project Management

  • Technology Strategy

  • Technology / Business Strategy Alignment

  • ...

Fields of expertise:
  • Systems Selection & Audits

  • Distribution/Revenue Strategies

  • Best Practice Benchmarking

  • Central Reservations Systems

  • Property Management Systems

  • Customer Relationship Mgmt. Systems

  • In-Room Technologies 

  • Business Intelligence Strategies

  • ...

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