Thought Leadership & Industry Expertise


Prism Hospitality Consulting prides itself on the ability to see clearly & intuitively into the nature of complex business situations all around us in the hospitality and travel industries. Bringing order and simplicity to long standing challenges and to the exposure of new opportunities.

As industry leading consultants, the Prism team of consultants develops and stress-tests tomorrow’s thinking about technology today. In these articles, blogs and booklets, we are please to share our hospitality technology and marketing thought leadership with clients and the industry at large.

No Wonder They Can Break!

… the promise of a hotel Loyalty program is simple. But the underlying technology gets devilishly complex quickly. Like we said, the promise is simple: You Book - You stay - You get points - and when you have enough points, you get free stuff, usually hotel rooms, but often gift cards, other travel products or even “backstage access” to memorable lifetime experiences. But for the hotel company to manage and fulfill these promises adds up to a mountainous challenge in the areas of technology, operations and marketing. This article delves into three of the most common technological problem areas, those most likely to fail and break the promise: Interfaces Duplicate Profiles Identity Management

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