CRM Strategy by Size and Segment
...from large to small, from luxury to select servcie. Any good Customer Relationship Management (CRM) professional will tell you that the first thing you need to do is to identify the objectives for your CRM initiative. For most hotel companies, these objectives typically include crucial measures like increasing repeat patronage, increase guest satisfaction indices, growing RevPAR and RevPAR Index and so on. Some companies will identify more sophisticated objective and metri
