Thought Leadership & Industry Expertise

Perspective

Prism Hospitality Consulting prides itself on the ability to see clearly & intuitively into the nature of complex business situations all around us in the hospitality and travel industries. Bringing order and simplicity to long standing challenges and to the exposure of new opportunities.

As industry leading consultants, the Prism team of consultants develops and stress-tests tomorrow’s thinking about technology today. In these articles, blogs and booklets, we are please to share our hospitality technology and marketing thought leadership with clients and the industry at large.

Globalize your PMS

By localizing... In a previous article, we explored what it takes to create and maintain public-facing websites for a global audience of consumers (see Going Global…Locally, Hospitality Upgrade Fall 2013). Today’s missive will apply some of the same logic to the venerable hotel Property Management System (PMS). Many writers, perhaps most notably Thomas Friedman in The World is Flat, make the case for broad social and macroeconomic forces homogenizing the world we live in and making borders irrelevant. While agreeing with many of Friedman’s conclusions, I find that localization (or is it localisation?) is as powerful a trend and one that we hoteliers need to buy into fully in order to supp

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