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Globalize your PMS
By localizing...
In a previous article, we explored what it takes to create and maintain public-facing websites for a global audience of consumers (see Going Global…Locally, Hospitality Upgrade Fall 2013). Today’s missive will apply some of the same logic to the venerable hotel Property Management System (PMS). Many writers, perhaps most notably Thomas Friedman in The World is Flat, make the case for broad social and macroeconomic forces homogenizing the world we live in and making borders irrelevant. While agreeing with many of Friedman’s conclusions, I find that localization (or is it localisation?) is as powerful a trend and one that we hoteliers need to buy into fully in order to support our guests and co-workers.
When thinking about the PMS, one may identify several areas that may call for localization:
