The Urge to Merge
There are numerous reasons why these transactions occur... On December 18th, 2013, Amadeus announced that they had reached an agreement to acquire Newmarket International for the nice round sum of half a billion dollars. Industry observers unanimously perceived this announcement as a Big Deal, demonstrating a massive commitment by Amadeus, known primarily as a Euro-centric GDS player, to the hotel technology space. With this investment of $500,000,000.00, Amadeus bought th
