Thought Leadership & Industry Expertise


Prism Hospitality Consulting prides itself on the ability to see clearly & intuitively into the nature of complex business situations all around us in the hospitality and travel industries. Bringing order and simplicity to long standing challenges and to the exposure of new opportunities.

As industry leading consultants, the Prism team of consultants develops and stress-tests tomorrow’s thinking about technology today. In these articles, blogs and booklets, we are please to share our hospitality technology and marketing thought leadership with clients and the industry at large.

The Urge to Merge

​​ There are numerous reasons why these transactions occur... On December 18th, 2013, Amadeus announced that they had reached an agreement to acquire Newmarket International for the nice round sum of half a billion dollars. Industry observers unanimously perceived this announcement as a Big Deal, demonstrating a massive commitment by Amadeus, known primarily as a Euro-centric GDS player, to the hotel technology space. With this investment of $500,000,000.00, Amadeus bought the Newmarket International management team, product portfolio, expertise in the platform, $110 million in revenue and installed base of 22,000 hotel properties. After congratulating the good people at Newmarket

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