“We Know Why You Stay!”
...or do we? It would be foolhardy for hoteliers to assume all travellers are fixated on the lowest published room rate. One of the most...
CRM Strategy by Size and Segment
...from large to small, from luxury to select servcie. Any good Customer Relationship Management (CRM) professional will tell you that...
Revenue Management
Should it Really be Called 'Profit Management'? Every hotel manager, operator and owner has a fundamental obligation to optimize the...