Thought Leadership & Industry Expertise


Prism Hospitality Consulting prides itself on the ability to see clearly & intuitively into the nature of complex business situations all around us in the hospitality and travel industries. Bringing order and simplicity to long standing challenges and to the exposure of new opportunities.

As industry leading consultants, the Prism team of consultants develops and stress-tests tomorrow’s thinking about technology today. In these articles, blogs and booklets, we are please to share our hospitality technology and marketing thought leadership with clients and the industry at large.

Revenue Management

Should it Really be Called 'Profit Management'? Every hotel manager, operator and owner has a fundamental obligation to optimize the long-term profitability of the assets. Fulfilling this obligation can mean things like increasing rates during busy periods, dropping them during slower times to maintain occupancy (and keep staff working) or incurring expenses like a room renovation or investing in technology. Given the uptick in demand that the industry has enjoyed in the past year, one area of investment more and more hotel companies are evaluating is Revenue Management (RM). These hoteliers believe that they can drive increased profitability using RM tools and techniques. Revenue management

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