Thought Leadership & Industry Expertise


Prism Hospitality Consulting prides itself on the ability to see clearly & intuitively into the nature of complex business situations all around us in the hospitality and travel industries. Bringing order and simplicity to long standing challenges and to the exposure of new opportunities.

As industry leading consultants, the Prism team of consultants develops and stress-tests tomorrow’s thinking about technology today. In these articles, blogs and booklets, we are please to share our hospitality technology and marketing thought leadership with clients and the industry at large.

Biz-Changing Trends in Travel Distribution 1/2

What are some of the major trends affecting travel distribution over the last several years of increasing rates, occupancy, RevPAR and profits? In this article, part one of two, some major trends are discussed. There are probably a dozen trends of varying duration that could be examined. For the purpose of this series, four key business-changing trends were chosen that show some clear consistency and persistence over time: Transaction volume continues to shift to electronic channels, particularly to the Internet. The growth in Internet volume, particularly direct Internet transactions, is at the expense of voice channels and third-party channels. Integration of transaction-oriented booking e

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