Thought Leadership & Industry Expertise


Prism Hospitality Consulting prides itself on the ability to see clearly & intuitively into the nature of complex business situations all around us in the hospitality and travel industries. Bringing order and simplicity to long standing challenges and to the exposure of new opportunities.

As industry leading consultants, the Prism team of consultants develops and stress-tests tomorrow’s thinking about technology today. In these articles, blogs and booklets, we are please to share our hospitality technology and marketing thought leadership with clients and the industry at large.

The Privacy Dilemma

Hotel guests explicitly expect that innkeepers will respect and protect their privacy as part of the guest-innkeeper relationship… There is nothing new about this expectation: it is a longstanding and central obligation to the guest, and has been for centuries, codified in statutory and case law.What is new about privacy that creates a dilemma for the hotelier? The spotlight on privacy issues in society at large, due in part to the proliferation of computer networks and databases storing personal information The equally-strong expectation on the part of guests, particularly in upscale and luxury segments, that hoteliers will capture and retain key profile data in order to improve service d

“We Know Why You Stay!”

...or do we? It would be foolhardy for hoteliers to assume all travellers are fixated on the lowest published room rate. One of the most successful and award winning travel industry advertising campaigns of recent years belongs to American Airlines who claim “We Know Why You Fly!”. The premise of the campaign is to instill a sense of kinspersonship and recognition. Not only recognition of the individual, but also of their [your] differing travel motivations and the needs driving why a particular trip is being taken. Given that the majority of trips by air involve a hotel stay it’s reasonable to suggest that hotels too should stand behind their own “We Know Why You Stay!” claim. It is also re

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