Thought Leadership & Industry Expertise


Prism Hospitality Consulting prides itself on the ability to see clearly & intuitively into the nature of complex business situations all around us in the hospitality and travel industries. Bringing order and simplicity to long standing challenges and to the exposure of new opportunities.

As industry leading consultants, the Prism team of consultants develops and stress-tests tomorrow’s thinking about technology today. In these articles, blogs and booklets, we are please to share our hospitality technology and marketing thought leadership with clients and the industry at large.

Musical Chairs

The music stopped... Let the music continue. January 28, 2013 was when the music stopped for LodgeNet Interactive, at least as we knew the firm. That was when LodgeNet declared bankruptcy, with a plan for re-capitalization under new ownership, Colony Capital, in place. The stockholders lost all of their equity, but the stock was priced for that, having traded at less than five cents per share since December 31. Major shareholders that bore the brunt of the bankruptcy filing included officers and directors of LodgeNet as well as a secretive Boston hedge fund called PAR Capital Management, the largest shareholder. That is too bad for the owners of the stock. They took a financial risk and l

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