Self-Sovereign Identity

Thought Leadership & Industry Expertise

Perspective

Prism Hospitality Consulting brings clarity to complexity across the hospitality and travel industries, helping organizations navigate evolving hospitality technology strategy, shifting commercial models, and emerging digital opportunities. From PMS and CRS modernization to guest data platforms (CDP/CRM) and integrated distribution ecosystems, we translate complex challenges into clear, actionable direction.

As experienced advisors, we continually develop and stress-test forward-looking perspectives across hotel technology platforms, system selection and integration, and guest experience transformation. Our work spans the full ecosystem, from core systems such as PMS, CRS, RMS, and Sales & Catering, to emerging capabilities in AI-driven personalization, itinerary-based selling, and digital guest engagement.

Through these articles, briefs, and insights, we share practical, experience-based thinking with clients and the broader industry, offering a grounded perspective on hotel digital transformation, technology investment decisions, and what’s coming next in hospitality.

It's Your Data!

… Self-Sovereign Identity (SSI) In the spring of 2021, we wrote about self-sovereign identity (SSI). See “Whose Data Is It Anyway?” in the June 2021 issue of Hospitality Upgrade. Let’s take another look at this important technology and what it could mean for your hospitality firm. A Quick Recap Start with a decentralized identifier (DID), a sort of virtual identity that resides in a secure, encrypted and verifiable format on a blockchain. An individual owns and controls thei

Who’s Data Is It Anyway?

… Self-Sovereign Identity (SSI) Like many of us, I recently checked into a hotel for the first time in well over a year. When I presented my ID and payment for what was supposed to be a contactless check-in experience, my first thought was that the guest service agent needed very good eyesight to be able to read the driver’s license in my hand from that distance through the poorly mounted plexiglass shield. My second thought was before long an emerging technology will be he