No Wonder They Can Break!

November 30, 2018



… the promise of a hotel Loyalty program is simple. But the underlying technology gets devilishly complex quickly. 


Like we said, the promise is simple: You Book - You stay - You get points - and when you have enough points, you get free stuff, usually hotel rooms, but often gift cards, other travel products or even “backstage access” to memorable lifetime experiences. But for the hotel company to manage and fulfill these promises adds up to a mountainous challenge in the areas of technology, operations and marketing. 


This article delves into three of the most common technological problem areas, those most likely to fail and break the promise:

  • Interfaces

  • Duplicate Profiles

  • Identity Management
























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