...the challenges of operating a CRS globally.
The CRS is the heart and vascular system of any meaningful hotel company. It distributes all your rates and availability [products] out to all your distribution channels, fulfills your revenue management strategies, and ultimately sends booked reservations to your properties. Without it, the business will fail and die.
An effectively localized CRS lets the guest dream, shop and share in the language and manner of their choice. It also allows the hotel or travel company associates to interact with their systems and guests in the languages most comfortable to them..
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