Total Hotel Revenue Performance!

March 1, 2019

 

 

...optimizing all the hotel's saleable products.  

 

Every good hotel management school graduate will have been well coached in the value of revenue-optimizing all an hotel’s saleable products as a single holistic and complementary business unit. They will also have learned business units that operate in silos generally end up competing and vie with sharp elbows to attain their own discrete budget targets.

 

This is perhaps most true when it comes to the Meetings & Events operation, contending with Group Sales for their share of discounted sleeping rooms, and both competing with the Room Division who are looking to fill the hotel with high ADR transient room-only guests. And not forgetting Corporate Sales who are also elbowing their way to populate the hotel with volume, discounted transient room-only business. 

 

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