At first blush, answering the question what makes a good hotel Web site good seems a lot like attempts to define what is beauty?
ut on further analysis, if we start by understanding the various purposes a hotel Web site serves, we can break down the factors defining a successful hotel Web site into major categories. Examination of the major categories brings us quickly to specific attributes that we can use to evaluate and improve the Web sites for which we are responsible. The sidebar to the right offers some key purposes of a hotel Web site.
After reviewing these points evaluate the revenue production objective. Tracking booking engine production growth represents the most efficient and rigorous measure to chart progress on the revenue objective. Tracking production requires consistent, reliable reporting from the booking engine, whether it is hosted by the property, the brand or a third party. Also the number of visits to the booking engine must be measured.
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