Thought Leadership & Industry Expertise

Perspective

Prism Hospitality Consulting prides itself on the ability to see clearly & intuitively into the nature of complex business situations all around us in the hospitality and travel industries. Bringing order and simplicity to long standing challenges and to the exposure of new opportunities.

As industry leading consultants, the Prism team of consultants develops and stress-tests tomorrow’s thinking about technology today. In these articles, blogs and booklets, we are please to share our hospitality technology and marketing thought leadership with clients and the industry at large.

March 31, 2007

 

At first blush, answering the question what makes a good hotel Web site good seems a lot like attempts to define what is beauty? 

 

ut on further analysis, if we start by understanding the various purposes a hotel Web site serves, we can break down the factors defining...

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