Thought Leadership & Industry Expertise


Prism Hospitality Consulting prides itself on the ability to see clearly & intuitively into the nature of complex business situations all around us in the hospitality and travel industries. Bringing order and simplicity to long standing challenges and to the exposure of new opportunities.

As industry leading consultants, the Prism team of consultants develops and stress-tests tomorrow’s thinking about technology today. In these articles, blogs and booklets, we are please to share our hospitality technology and marketing thought leadership with clients and the industry at large.

November 30, 2018

… the promise of a hotel Loyalty program is simple. But the underlying technology gets devilishly complex quickly. 

Like we said, the promise is simple: You Book - You stay - You get points - and when you have enough points, you get free stuff, usually hotel rooms, but...

March 31, 2007


Loyalty Programs are not 'one size fits all'...


Hospitality loyalty programs tend to fall into two broad categories:

  • Points-based frequency programs where the guest earns points based on spend or stays than can be exchanged for rooms or other benefits

  • Recogni...

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