Thought Leadership & Industry Expertise


Prism Hospitality Consulting prides itself on the ability to see clearly & intuitively into the nature of complex business situations all around us in the hospitality and travel industries. Bringing order and simplicity to long standing challenges and to the exposure of new opportunities.

As industry leading consultants, the Prism team of consultants develops and stress-tests tomorrow’s thinking about technology today. In these articles, blogs and booklets, we are please to share our hospitality technology and marketing thought leadership with clients and the industry at large.

June 24, 2019

...the challenges of operating a CRS globally.   

The CRS is the heart and vascular system of any meaningful hotel company. It distributes all your rates and availability [products] out to all your distribution channels, fulfills your revenue management strategies,...


"...the core element of localization is of course language" 


Most readers of this article are familiar with the concepts developed in Thomas Friedman’s seminal work The World Is Flat,  where Friedman makes an eloquent case for broad commercial forces driving globaliza...

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A CRS Where Everyone Knows Your Name!

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