Thought Leadership & Industry Expertise


Prism Hospitality Consulting prides itself on the ability to see clearly & intuitively into the nature of complex business situations all around us in the hospitality and travel industries. Bringing order and simplicity to long standing challenges and to the exposure of new opportunities.

As industry leading consultants, the Prism team of consultants develops and stress-tests tomorrow’s thinking about technology today. In these articles, blogs and booklets, we are please to share our hospitality technology and marketing thought leadership with clients and the industry at large.

June 16, 2012


...or do we? 


It would be foolhardy for hoteliers to assume all travellers are fixated on the lowest published room rate.


One of the most successful and award winning travel industry advertising campaigns of recent years belongs to American Airlines who claim “We Know...

June 30, 2011


...from large to small, from luxury to select servcie. 


Any good Customer Relationship Management (CRM) professional will tell you that the first thing you need to do is to identify the objectives for your CRM initiative. For most hotel companies, these objectives typ...

November 30, 2004


Should it Really be Called 'Profit Management'?


Every hotel manager, operator and owner has a fundamental obligation to optimize the long-term profitability of the assets. Fulfilling this obligation can mean things like increasing rates during busy periods, dropping t...

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