Thought Leadership & Industry Expertise


Prism Hospitality Consulting prides itself on the ability to see clearly & intuitively into the nature of complex business situations all around us in the hospitality and travel industries. Bringing order and simplicity to long standing challenges and to the exposure of new opportunities.

As industry leading consultants, the Prism team of consultants develops and stress-tests tomorrow’s thinking about technology today. In these articles, blogs and booklets, we are please to share our hospitality technology and marketing thought leadership with clients and the industry at large.

Going Global … Locally!

"...the core element of localization is of course language" Most readers of this article are familiar with the concepts developed in Thomas Friedman’s seminal work The World Is Flat, where Friedman makes an eloquent case for broad commercial forces driving globalization to make geography and borders less relevant to the way the world works now. In our experience, we do find the world flattening in many areas. In other aspects, often relevant to hoteliers, we observe localization as the trend of note and one that we focus on for both guest-facing and staff-facing technologies. This article explores some of the challenges and opportunities in localizing consumer website content for a globa

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