Thought Leadership & Industry Expertise


Prism Hospitality Consulting prides itself on the ability to see clearly & intuitively into the nature of complex business situations all around us in the hospitality and travel industries. Bringing order and simplicity to long standing challenges and to the exposure of new opportunities.

As industry leading consultants, the Prism team of consultants develops and stress-tests tomorrow’s thinking about technology today. In these articles, blogs and booklets, we are please to share our hospitality technology and marketing thought leadership with clients and the industry at large.

"We Know What You Want!" really, we do... you told us! In the previous “We Know Why You Stay!” article we focused on repointing our thinking toward the fundamentals of Value Based Pricing, and aligning that to a rejuvenated understanding of our guests, why they stay and how that directly affects their perceived value proposition at the time of shopping and purchasing the products you are offering them. In this article we take a step back and review an established and powerful tool that has been used across many industries, including: airlines, retail, insurance, financial services, healthcare, and hospitality. This tool helps to qualify and quantify what it is that customers value most, what trade-offs they ar

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